SAFC Launch Season With Message Of Inclusion
Sunderland AFC launched the start of their 2019/20 campaign with a message of inclusion.
The Stadium of Light attracted over 33,000 supporters for the first game of the season against Oxford United.
The League One club have introduced an ethos at the stadium of 'One Club Our Club' which aims to focus on and ensure ALL fans feel included.
SAFC's LGBTQ supporters group attended the match and a rainbow flag was on display at the Roker End of the stadium behind one of the goals.
The score boards as well as the boards around the pitch were lit up with the 'One Club Our Club' slogan.
SAFC’s executive director, Charlie Methven, said: “A successful football club is not just one that achieves great things on the pitch, but one that makes people feel proud to be part of, and feel an identity with, through their actions off it. Last year was about reconnecting and rebuilding, and with a new season on the horizon, it’s vitally important that we continue to build on the foundations established to ensure every aspect of SAFC has a sustainable and successful future.”
Manager Jack Ross added: “I see the desire people have to bring success to this football club on a daily basis, whether that’s the coaching staff within the academy or many volunteers at the Foundation of Light, and what they all have in common is that they are die-hard Sunderland supporters. I have often spoken about the hard work conducted behind the scenes at the club, but through this new campaign, supporters will be able to witness it first-hand."
In the end Sunderland's first game ended with a 1-1 draw. Fans will hope the players are geared up for a win when the Black Cats head to STADIUM next Saturdays to face TEAM.
The club has suffered in recent years with relegation from the Premier League, then relegation from the Championship the following year.
Last season, the side finished fifth in League One narrowly missing out on promotion in the play offs.